Intrinsic in-game ads earn twice as much viewtime as other digital channels

New research by in-game advertising platform Anzu.io and attention technology company Lumen Research has revealed the results of a joint study on the power of attention with intrinsic in-game advertising via press release. The research was carried out using Lumen’s eye-tracking technology to monitor the attention level of players within in-game ad campaigns across multiple […]

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Join us for the Games From Spain Networking Dinner: Gamescom Asia Edition, October 20

Spain is not only responsible for some of the world’s very best cuisine, but also some incredible games, ranging from early classics like Game Over and the Commandos series through to Invizimals, Rime, Blasphemous, Respawnables and Metroid Dread, among many others. We’re aiming to celebrate both sectors at a relaxed networking dinner, organised in partnership […]

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