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Category: features

Ludus Ventures’ İsmet Gökşen talks mobile investment in Türkiye

April 11, 2023April 12, 2023Admin0

Turkiye has become an increasingly popular choice for investment, especially domestically, and this has been mainly fuelled by an increase in startups and a growing mobile gaming market. Exits and successes have been on the rise and despite issues such as a weak lira impacting overall revenue, it remains a potent market, with a massive […]

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Levelling up analytics: From simple metrics to complex research

April 10, 2023April 10, 2023Admin0

Creating an app or mobile game is one thing, but staying on top of its performance is something else entirely. Developers are able to create a clearer picture of their titles by analysing key metrics and making changes that improve the experience. With players demanding better quality games and an abundance of titles to choose […]

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Mobile Masterworks: Clash of Clans

April 10, 2023April 10, 2023Admin0

In our regular Mobile Masterworks feature we take an in-depth look at the story behind the biggest mobile franchises and apps around. What led to their creation? What made them such a success? And how might these enduring hits inspire today’s creators to make their own mobile megagames? Last month we looked at the two-dimensional […]

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Nexters’ head of marketing Anton Yakovlev on misleading advertising

April 10, 2023April 10, 2023Admin0

A recent study examined the world of misleading advertising, with Nexters reporting that as many as 91% of players report seeing these ads in some territories – and that over a third of players are willing to accept these ads, letting the game speak for itself upon download rather than uninstalling immediately. Following the study, we […]

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Zynga India’s Divya Nair on gender equity in the mobile games space

April 7, 2023April 7, 2023Admin0

Consumers worldwide have increasingly become concerned with social issues, including the role of women in the workplace. Women still remain a minority in the games space, and in some territories this disparity is even larger, for a variety of reasons. However, companies all around the world are taking steps to address these issues. Many are […]

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After securing Scopely for $4.9 billion, what could Saudi games giant Savvy splash its cash on next?

April 6, 2023April 7, 2023Admin0

Savvy Games Group was formed in 2022 with backing from the Saudi Arabian Public Investment Fund (PIF) and the intention to put the country on the map as a gaming force. With their recent acquisition of mobile giant Scopely for just shy of $5 billion, they have certainly proved more than able to back up […]

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Hypercasual macro overview in 2023 for developers

April 4, 2023April 5, 2023Admin0

Despite the gaming industry experiencing a decline in revenue last year, the industry is still a strong one. Mobile plays a particularly big role in the market, so much so that big name brands are looking toward the mobile platform to generate new growth. Hypercasual games have been a popular model within the mobile market […]

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Game Analysis: Taking a deep dive into the world Frozen City

March 31, 2023April 1, 2023Admin0

By Oleg Lomakov, Lead Game Designer, AppQuantum Frozen City is a mobile tycoon game inspired by the PC and console hit Frostpunk, which also recently came to the mobile platform. As of March 16, 2023, Frozen City had earned $11.3 million on in-apps and had been downloaded 10.8 million times. The RPD of the iOS […]

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Case study: Boosting revenue in Solitaire Grand Harvest

March 30, 2023March 31, 2023Admin0

By Oxana Fomina, founder of Gradient Universe Games Analytics Consultancy Last year was a rough year for mobile, nowhere near fatal, but it still saw some serious changes for the industry. So how did some companies overcome these challenges to boost revenue in some of their biggest games? In the first of a series we’re going […]

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10 Weeks To Save The Games Industry – Week 10

March 30, 2023March 31, 2023Admin0

The 10 Weeks To Save The Games Industry campaign continues. Matchmade CEO Jiri Kupiainen and GamesForest.Club’s Maria Wagner are sustainably travelling around Europe spreading the message to games makers and communities that we all need to get serious about what we can all do to help save the planet. The message is a simple one. […]

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