“When we launched the S23… our main focus was camera and performance. Today, we just want to focus on performance.” This is one of the first things Won-Joon Choi would say to me. Sounds like Samsung wants to remind mobile game fans of something.
I’m sat inside the Hotel Porta Fira Barcelona drinking water out of a wine glass and waiting to interview Won-Joon Choi, Executive Vice President, Head of Mobile R&D at Samsung. I just got off a flight and definitely look scruffier than I should. But then again, I’m not here to talk business, I’m here to talk gaming, so it’s fine right?
Outside is the Fira Grand Via exhibition centre, right next to a massive roundabout with a cube of billboards in the middle of it. All four are advertising the Samsung Galaxy S23 series, one side showing off a racing game and Samsung’s AirPods competitor, the other the sleek back of the two new phones. It’s cold but sunny, and I’m sweating a little bit.
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