AppsFlyer’s report into the state of gaming app marketing in 2022 highlights the growing role of India in the mobile gaming landscape, with the company seeing a 32% growth in hypercasal installs on Android platforms compared to 2021. Only one country, Turkiye, saw a larger rise in hypercasual installs, rising 35% year-on-year. However, while Turkiye is an established mobile gaming hotspot,…
