Nearly $26.7b was spent on gaming app install ads worldwide, the latest report by games marketing analysis firm Appsflyer has revealed. The United States led the way with almost half of this share at $12.2bn, while Japan came second with $2bn. The UK meanwhile commanded $545m in ad spend. Additional data from the report shows that although Android app installs grew, iOS installs dropped slightly….
Tuesday, March 28, 2023
