TikTok trend drives Dumb Ways to Die past 100 million lifetime downloads

Australian game Dumb Ways to Die has surpassed 100 million lifetime downloads following a recent TikTok trend, reports Mobilegamer.biz. The game is a part of the Dumb Ways to Die campaign, created by Melbourne based Metro Trains to promote railway safety. Publisher PlaySide has been creating videos on TikTok combining people dressed as the characters, the campaign’s song, and footage of peo…