What is LinkedIn?

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If you’re a modern professional, at some point you’ve probably asked the question “what is LinkedIn?”. Well, LinkedIn is a lot of things, but primarily, it’s the place to be for working people, with social media elements to connect, business tools to help your career growth, and even a jobs market for those looking for a new role. The better question is “what isn’t LinkedIn?”, and the answer is not much.

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What is LinkedIn?

LinkedIn is a platform for professionals, a Facebook for work of sorts, but with plenty of useful tools. You can search for jobs in your industry on LinkedIn, connect with others in your field, and share your achievements all in one place. With more than half a million members, it’s the biggest site of its kind in the world, and there’s no sign of it going anywhere anytime soon.

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What is a LinkedIn profile?

A LinkedIn profile is the LinkedIn equivalent of your Facebook, Twitter, or Instagram profile. Essentially, it’s your page, all about you and your work, where you can share your achievements, vent your frustrations, and allow potential employers to get a look at what you want them to see.

What is LinkedIn Learning?

Launched in 2016, LinkedIn Learning is a learning platform with thousands of videos specialising in skills for office-based professions. From writing SEO content, to managing meetings, and everything in between, organisations use LinkedIn Learning to train staff with short courses made up of video segments and questions relating to the topic.

Screenshot of promo materials for LinkedIn Learning for What is Linkedin guide

How much is LinkedIn?

LinkedIn is a free service, though there’s a premium option if you want to get everything out of the platform. LinkedIn Premium offers plenty, such as free access to LinkedIn Learning, the ability to see who has viewed your profile, as well as applicant insight reports, which can let you know if a job you’re suitable for has become available.

LinkedIn servicePrice
LinkedIn Premium CareerFrom $29.99/£24.98 monthly or $239/£299.76 yearly
LinkedIn Premium BusinessFrom $59.99/£39.99 monthly or $575.88/£479.88 yearly
LinkedIn Sales NavigatorFrom $79.99/£69.99 monthly or $959.88/£839.88 yearly
LinkedIn Recruiter LiteFrom $180/£109 monthly or $1,480/£1,380 yearly

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a tool used by businesses to find more customers on the LinkedIn platform to help boost sales. Not only can the tool target business that are likely to be looking for custom, but it also helps you to engage with those potential customers, even if they aren’t currently in your network. Widely seen as the best sales tool for professionals, countless companies worldwide use LinkedIn Sales Navigator to keep business booming.

What is LinkedIn InMail?

InMail is a messaging system unique to LinkedIn that allows you to contact others outside of your network. It’s something that’s only available via LinkedIn Premium, or one of the LinkedIn business packages, but if you’re looking for work within a competitive industry, this tool may help you make the connections you need without stuffy introductions.

Screenshot of promotional material for Linkedin Inmail for What is Linkedin guide

What is LinkedIn search?

If you’ve got a notification saying someone searched for you on LinkedIn, you’re probably wondering who. LinkedIn has a search function that allows you to find new connections by name, business, specialisation, or whatever else you’re looking for. You can see who has searched for you if you’ve got a premium account, so if you’re wondering if someone is trying to check out your profile, it might be worth the subscription price.

There you have it, our answer to the question “what is LinkedIn?”. For more tech support, check out our Zoom download, Microsoft Teams download, and Slack download guides.

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