In-game ad company Anzu patents tech to measure viewability of intrinsic ads

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In-game ad company Anzu patents tech to measure viewability of intrinsic ads In-game advertising company Anzu has reportedly patented their existing system  of measuring the viewability of intrinsic advertising. Intrinsic advertising is a system wherein adverts are placed within the game world. A classic example being arcade game Crazy Taxi and its usage of real-world brands such as KFC and the now-defunct Tower Records as in-game locations. Anzu’s tech is intended t…

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