Macroeconomic factors have affected mobile game spending for the first time, a new report from data.ai has found. While downloads hit a new record high of 90 billion, up 8% year-over-year, spending decreased 5% to $110 billion.
“For the first time, macroeconomic factors are dampening growth in mobile spend,” says Theodore Krantz, Chief Executive Officer of data.ai. “Consumer spend is tightening while demand for mobile is the gold standard. In 2023, mobile will be the primary battleground for unprecedented consumer touch, engagement and loyalty.”
Outside of mobile games, spending on other apps increased by 6% year-over-year to $58 billion, while time spent on mobile increased to five hours per day, up 3% year-over-year in the top ten markets. So, while mobile game spending is down, time spent on phones increased.