Matej Lancaric shares his tough love UA strategies, ATT response and more

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Matej Lancaric shares his tough love UA strategies, ATT response and more Marketing maven Matej Lancaric has been reflecting on 2022 in the context of user acquisition strategies, from Facebook to TikTok to blockchain. In his recent post, Lancaric warned of the dangers for developers in using Facebook exclusively as a UA channel, because the times when it could be used “up until the $1 million monthly spend” are apparently over. Considering the lawsuits against the pla…

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