H&M launches a new game within metaverse platform Roblox

Fashion brand H&M has launched a new game within metaverse platform Roblox . The game, H&M Looptopia, lets players create a virtual wardrobe for their characters by experimenting with materials and patterns. “People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is no…