Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction

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Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Monetisation is a key element and consistent challenge faced by game developers and publishers in the mobile space. In the absence of the usual premium pricing widely accepted by console and PC audiences, developers need to be creative in order to ensure a return on their investment. One way of doing this has been through the delivery of in-game advertising, but this has not always been perceived…

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