Roblox game creator Bloxburg has been bought by Embracer

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Roblox game creator Bloxburg has been bought by Embracer

There is no denying that Roblox is one of the biggest games on the planet, with a huge user base for players both on mobile and PC devices. Yet, until now, major publishers and developers haven’t taken much of an interest in the creator-driven juggernaut. That may be about to change.

A new report suggests that Embracer Group has published Welcome To Bloxburg, with rumours swirling that the acquisition was somewhere to the tune of $100m. The report comes from @EmbracerInvest on Twitter and suggests that Embracer group bought the one-man company behind Welcome To Bloxburg, known as Shortcake AB, and the company will now be known as Coffee Stain Gothenburg.

Embracer Group is the publisher behind multiple developers such as THQ Nordic, Plaion, Gearbox, and Crystal Dynamics. Their portfolio includes such titles as Destroy All Humans, Tomb Raider, Saints Row, and many more, so its interest in both Roblox and Welcome To Bloxburg marks a major shift in developer and publisher interest in the massive title. This could mean major developers finally taking an interest in Roblox and developing bespoke titles for it, but for now, we will have to wait and see.

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