BIG Stories of 2022 – Unity, ironSource, Applovin' and mobile's biggest merger

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BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger Unity’s merger with ironSource has been one of the biggest stories of the year, and one which caused a stir throughout the whole industry. The story began in July, when the two companies announced their intention to merge . The deal would essentially make ironSource the monetisation platform of choice for the estimated 70 percent of mobile game developers utilising Unity’s technology,…

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