New advertising platform immersiion uses new “hybrid” approach to reach gamers


Australia-founded adtech firm iion has launched its new self-serve advertising platform for gaming, immersiion . Through immersiion, brands will be able to target audiences with context-relevance and without disruption to gameplay. The popularity of integrated ads According to iion, this new platform will allow a hybrid advertising system, with a trifecta of in-game, around-the-game, and away-fro…

Leave a Reply

Your email address will not be published. Required fields are marked *