You think you’re better than me? The advertising potential of failure

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You think you’re better than me? The advertising potential of failure What is it about seeing others fail that makes us want to succeed? We’ve all seen the ads for games that should be relatively simple, usually Match-3 or makeover games, where the “player” will mess up in the demo. Everything is going well, until it isn’t. The player will make a few smart moves, then start making bad ones, even when there’s an obvious path to success….

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