How the right IP can turn a kids' game into a global chart-topper

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How the right IP can turn a kids' game into a global chart-topper With the impact of privacy initiatives like IDFA and ATT being felt across the games industry, many studios are on the lookout for the right IP to get a leg up on the competition and attract new users. When considering what type of IP to work with, IP that’s specifically aimed at children needs to be part of the conversation. Kids’ IP might feel more difficult to find an appropriate s…

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