Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile

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Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile Via its newly released 2022 edition of the Mobile In-App Ad Monetization Performance Index, Appodeal has shared its findings that the US has increased its average revenue per user and maintained steady fill rates, whilst other markets have seen a “strong decrease” . The analysis comes from 12 months of data from July 2021 to June 2022, covering the regions of Eastern Europe, Western Europe, the U…

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