Melanie Zimmermann “We invest in research and analytics. We want to know our players”

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In a recent Q&A with Liftoff , Melanie Zimmermann who is head of marketing and Vinícius Gerez the principal user acquisition manager at Wooga ,  a mobile games developer from Berlin,  discussed matters regarding the ever-growing and competitive space of mobile gaming, speaking on game advertising, user engagement and their thoughts on the mobile games industry….

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