Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements”


In a recent Q+A , Liftoff’s product marketing director Jessica Dibady spoke with the company’s growth senior manager Anna Badalamenti regarding the best practises of app monetisation – and how publishers should approach ad integration . Although advertising remains pervasive throughout the mobile space, Badalamenti states that in-app advertising is more widespread than was perha…

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