Generation X make more in-app purchases than any other group

News

Generation X make more in-app purchases than any other group IronSource  and Tapjoy  have published two new reports, diving into app monetisation and app discovery. In the monetisation report, ironSource and Tapjoy discovered that Generation X is most likely to make in-app purchases “occasionally” or “often”, although this same demographic is also the most likely to prefer an ad-supported model to in-app purchases. 24 per…

Leave a Reply

Your email address will not be published. Required fields are marked *