Apple Search Ads sees a 5% year-on-year increase in share-of-wallet

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Apple Search Ads sees a 5% year-on-year increase in share-of-wallet A new report by Appsumer and InMobi has delved into the mobile app advertising industry. This follows the mass adoption of Apple’s ATT policies in June 2021, allowing the study to delve into exactly how the policy changes have affected the market . It seems that the changes have seen a positive reaction, with Apple Search Ads (ASA) seeing a five per cent year-on-year increase in share-of-wa…

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