37 second video ads are most effective for hypercasual games

Liftoff Vungle has released a new reported analysing the effectiveness of video ads across various genres of mobile games, The report, titled Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards, analysed over one billion device details and installs resulting from 3.7 billion ad impressions. The data collected enabled Liftoff Vungle to explore parameters such […]

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