What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

This is a guest column from Erick Fang, CEO of AI-driven, programmatic, interactive advertising platform Mintegral. Marketing is one of the hardest tasks game developers and publishers face, especially on the oversaturated mobile scene. There are 2.2 billion mobile gamers out there. What’s the best way to set your product apart? One standard marketing trope […]

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